Branding
What we do
Branding is not just a logo. It is your companies personality, how it presents itself to the world and what it believes in. Creating a brand that your customers can fall in love with will really drive your sales revenue, build brand retention and create positive word of mouth amongst your target audiences. When creating a brand strategy, we look at all aspects of the customer journey and create a professional image and consistent communication throughout that builds trust and rapport with your customer.
When creating your brand, we look at
- Your company values
- What is important to the company
- How you want your customer to feel
- Colours, patterns, shapes you can use in your marketing communications to convey a feeling or message
- Tone of voice
- Imagery and photography
Using Branding Archetypes
The Archetype theory was developed by Carl Jung, a Swiss psychiatrist who was friends with Mr Freud. Jung believed that universal characters— archetypes—reside within all of us and are part of the collective unconscious of people the world over. It doesn’t matter which country, which religion, which gender you are, we all recognise these characters.
Archetypal images represent fundamental human desires and evoke deep emotions. We use take these archetypes and adapt them in order to create strong and powerful brands that connect with consumers on an emotional level. To learn more about using branding archetypes, download the report below.
What’s our Process?
Kick Off
We’ll arrange a kick off meeting with you, so we can get to know more about you, your company and your values. We will put together a plan of action with costings so you know what you are going to get, how it is going to work and why it is going to be successful.
Analysis
We’ll review where you are currently, take a look at your competitors and identify the gap you are going to occupy in your market.
Brand Development
A strong brand identity will have a set personality and values with the logo, colours, fonts and tone of voice all complementing to communicate something specific to your customer, making them feel positively towards your brand. We will conduct consumer research to ensure our messaging is on point and delivering what it needs to deliver.
Review
We’ll arrange a review of how the brand is received with your customer. Our team will suggest ways to develop certain areas and to take the brand further.